MAXUS North West
MAXUS North West
Maxus North West is a commercial vehicle dealer for SAIC MAXUS, selling electric and diesel vans to fleet operators across the North West from their Preston HQ. Their old site was a slow, cluttered brochure site that read like a faceless broker and did nothing to separate their electric range from legacy diesel, right as EV became their priority line. I rebuilt it into a conversion-focused B2B lead engine on a modular template system shared with their sister brand, keeping it fast to produce and consistent across both.
Client
MAXUS North West
Year
2026
Category
UI/UX Design / Design System
RESEARCH
RESEARCH
The business runs on B2B lead generation, getting fleet operators to enquire, with electric as the growth priority. These were professionals weighing a switch to electric, and their hesitation always came down to the same three things: range, payload, and charging. The old site buried the specs that answered those questions, blurred the two ranges together, and hid their biggest trust asset: a physical Preston HQ with its own EV-trained workshop.
The business runs on B2B lead generation, getting fleet operators to enquire, with electric as the growth priority. These were professionals weighing a switch to electric, and their hesitation always came down to the same three things: range, payload, and charging. The old site buried the specs that answered those questions, blurred the two ranges together, and hid their biggest trust asset: a physical Preston HQ with its own EV-trained workshop.
RESEARCH
The business runs on B2B lead generation, getting fleet operators to enquire, with electric as the growth priority. These were professionals weighing a switch to electric, and their hesitation always came down to the same three things: range, payload, and charging. The old site buried the specs that answered those questions, blurred the two ranges together, and hid their biggest trust asset: a physical Preston HQ with its own EV-trained workshop.
DESIGN AND DEVELOPMENT
DESIGN AND DEVELOPMENT
Every decision tied back to converting fleet buyers and protecting the manufacturer relationship. The rebuild passed the SAIC MAXUS audits, safeguarding thousands a year in dealer bonuses, while the cleaner hero, scannable spec badges and mobile-first CTA drove more enquiries straight to phone and email. And because both brands run on the same system, they came away with a scalable base to keep building on, not a one-off site.
Every decision tied back to converting fleet buyers and protecting the manufacturer relationship. The rebuild passed the SAIC MAXUS audits, safeguarding thousands a year in dealer bonuses, while the cleaner hero, scannable spec badges and mobile-first CTA drove more enquiries straight to phone and email. And because both brands run on the same system, they came away with a scalable base to keep building on, not a one-off site.
DESIGN AND DEVELOPMENT
Every decision tied back to converting fleet buyers and protecting the manufacturer relationship. The rebuild passed the SAIC MAXUS audits, safeguarding thousands a year in dealer bonuses, while the cleaner hero, scannable spec badges and mobile-first CTA drove more enquiries straight to phone and email. And because both brands run on the same system, they came away with a scalable base to keep building on, not a one-off site.
OUTCOME
OUTCOME
The foundation was a five-template modular system, one shared skeleton that both Maxus and their sister brand ran on, reskinned to each brand on top. On it I fixed what was losing leads: a high-contrast Electric versus Diesel toggle to isolate zero-emission vans instantly, product pages rebuilt around an at-a-glance spec strip putting battery, payload and range above the fold, a homepage campaign zone for their quarterly pushes, and lead forms stripped to four fields wired into their CRM with a sticky mobile CTA.
The foundation was a five-template modular system, one shared skeleton that both Maxus and their sister brand ran on, reskinned to each brand on top. On it I fixed what was losing leads: a high-contrast Electric versus Diesel toggle to isolate zero-emission vans instantly, product pages rebuilt around an at-a-glance spec strip putting battery, payload and range above the fold, a homepage campaign zone for their quarterly pushes, and lead forms stripped to four fields wired into their CRM with a sticky mobile CTA.
OUTCOME
The foundation was a five-template modular system, one shared skeleton that both Maxus and their sister brand ran on, reskinned to each brand on top. On it I fixed what was losing leads: a high-contrast Electric versus Diesel toggle to isolate zero-emission vans instantly, product pages rebuilt around an at-a-glance spec strip putting battery, payload and range above the fold, a homepage campaign zone for their quarterly pushes, and lead forms stripped to four fields wired into their CRM with a sticky mobile CTA.
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More Works More Works
