ProRTX
ProRTX
TEXT
Client
ProRTX
Year
2025
Category
Web Design
Research
Research
I explored Pro RTX’s product range, target audience, and competitors to understand what sets them apart – quality, variety, and value. I looked at similar UK workwear brands to identify visual trends, helping shape a design that balances style with practicality.
I explored Pro RTX’s product range, target audience, and competitors to understand what sets them apart – quality, variety, and value. I looked at similar UK workwear brands to identify visual trends, helping shape a design that balances style with practicality.
Research
I explored Pro RTX’s product range, target audience, and competitors to understand what sets them apart – quality, variety, and value. I looked at similar UK workwear brands to identify visual trends, helping shape a design that balances style with practicality.
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
UX Stratergy
UX Stratergy
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
UX Stratergy
UX Stratergy
OUTCOME
OUTCOME
I created a clean, modern layout that highlights the range’s durability and flexibility. The design focuses on inclusivity, showcasing garments across sizes, colours, and roles – from office to industrial – making it easy for users to visualise building a complete uniform.
I created a clean, modern layout that highlights the range’s durability and flexibility. The design focuses on inclusivity, showcasing garments across sizes, colours, and roles – from office to industrial – making it easy for users to visualise building a complete uniform.
OUTCOME
I created a clean, modern layout that highlights the range’s durability and flexibility. The design focuses on inclusivity, showcasing garments across sizes, colours, and roles – from office to industrial – making it easy for users to visualise building a complete uniform.
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More Works More Works
