Tee to Green Landing Page
Tee to Green Landing Page
I led the rebranding and landing page design for Tee to Green, a specialist arm of Kirkwood Wilson. The goal was to take their accounting expertise and package it specifically for the golf industry, creating a brand that feels at home in the clubhouse while maintaining financial authority.
Client
Tee to Green
Year
2022
Category
UI / UX Design
Research
Research
To design an effective user experience, I needed to understand both the local competition and the specific expectations of the target user (Golf Club Secretaries and Managers).
Competitive Benchmarking: I analysed the web presence of local accounting firms alongside top-tier golf club websites.
Key Insight: Standard accounting sites were often cluttered and jargon-heavy, whereas golf club managers are accustomed to visual, heritage-focused digital experiences.
Application: This research dictated a "familiarity-first" strategy. I chose to adopt the UI patterns of the golf industry rather than the finance industry to reduce cognitive load and make the user feel at home immediately.
To design an effective user experience, I needed to understand both the local competition and the specific expectations of the target user (Golf Club Secretaries and Managers).
Competitive Benchmarking: I analysed the web presence of local accounting firms alongside top-tier golf club websites.
Key Insight: Standard accounting sites were often cluttered and jargon-heavy, whereas golf club managers are accustomed to visual, heritage-focused digital experiences.
Application: This research dictated a "familiarity-first" strategy. I chose to adopt the UI patterns of the golf industry rather than the finance industry to reduce cognitive load and make the user feel at home immediately.
Research
To design an effective user experience, I needed to understand both the local competition and the specific expectations of the target user (Golf Club Secretaries and Managers).
Competitive Benchmarking: I analysed the web presence of local accounting firms alongside top-tier golf club websites.
Key Insight: Standard accounting sites were often cluttered and jargon-heavy, whereas golf club managers are accustomed to visual, heritage-focused digital experiences.
Application: This research dictated a "familiarity-first" strategy. I chose to adopt the UI patterns of the golf industry rather than the finance industry to reduce cognitive load and make the user feel at home immediately.
DESIGN & DEVELOPMENT
DESIGN & DEVELOPMENT
For the rebrand, I moved away from boring corporate blues and leaned into a more sophisticated, modern aesthetic that fits the golf world. I built the landing page with a clear, single-minded focus: solving the specific pain points of club managers. The layout is clean and high-end, using bold typography and curated imagery to make the transition from the course to the accounts feel effortless.
For the rebrand, I moved away from boring corporate blues and leaned into a more sophisticated, modern aesthetic that fits the golf world. I built the landing page with a clear, single-minded focus: solving the specific pain points of club managers. The layout is clean and high-end, using bold typography and curated imagery to make the transition from the course to the accounts feel effortless.
DESIGN & DEVELOPMENT
For the rebrand, I moved away from boring corporate blues and leaned into a more sophisticated, modern aesthetic that fits the golf world. I built the landing page with a clear, single-minded focus: solving the specific pain points of club managers. The layout is clean and high-end, using bold typography and curated imagery to make the transition from the course to the accounts feel effortless.
OUTCOME
OUTCOME
The result is a punchy, targeted landing page that completely differentiates Kirkwood Wilson from every other high-street accountant. By creating a bespoke brand identity for this niche, I’ve given them a high-performance marketing tool that speaks directly to their ideal clients. It’s a clean, professional, and highly effective example of how a strategic rebrand can open up a specific market.
The result is a punchy, targeted landing page that completely differentiates Kirkwood Wilson from every other high-street accountant. By creating a bespoke brand identity for this niche, I’ve given them a high-performance marketing tool that speaks directly to their ideal clients. It’s a clean, professional, and highly effective example of how a strategic rebrand can open up a specific market.
OUTCOME
The result is a punchy, targeted landing page that completely differentiates Kirkwood Wilson from every other high-street accountant. By creating a bespoke brand identity for this niche, I’ve given them a high-performance marketing tool that speaks directly to their ideal clients. It’s a clean, professional, and highly effective example of how a strategic rebrand can open up a specific market.
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