CCM MOTORCYCLES
CCM MOTORCYCLES
CCM Motorcycles creates world-class, hand-crafted machines with a rich British heritage. The challenge was to translate this physical craftsmanship into a digital environment. The goal was not just to display products, but to design an immersive web experience that reflects the exclusivity of the brand, streamlines the user journey for prospective buyers, and aligns with the high standards of the luxury automotive market.
Client
CCM Motorcycles
Year
2024
Category
Web Design
Research
Research
To ensure the new design resonated with CCM’s target demographic, I conducted competitive benchmarking against industry leaders in the luxury sector.
Comparative Analysis: I analyzed user flows and interaction patterns of premium brands like Rolex, Land Rover, and Lotus.
Key Insight: High-net-worth consumers expect minimalist navigation, high-fidelity visual storytelling, and friction-less pathways to inquiry.
Application: This research dictated a "product-first" UI strategy, where the interface recedes to let the high-quality imagery drive the user's emotional connection to the brand.
To ensure the new design resonated with CCM’s target demographic, I conducted competitive benchmarking against industry leaders in the luxury sector.
Comparative Analysis: I analyzed user flows and interaction patterns of premium brands like Rolex, Land Rover, and Lotus.
Key Insight: High-net-worth consumers expect minimalist navigation, high-fidelity visual storytelling, and friction-less pathways to inquiry.
Application: This research dictated a "product-first" UI strategy, where the interface recedes to let the high-quality imagery drive the user's emotional connection to the brand.
Research
To ensure the new design resonated with CCM’s target demographic, I conducted competitive benchmarking against industry leaders in the luxury sector.
Comparative Analysis: I analyzed user flows and interaction patterns of premium brands like Rolex, Land Rover, and Lotus.
Key Insight: High-net-worth consumers expect minimalist navigation, high-fidelity visual storytelling, and friction-less pathways to inquiry.
Application: This research dictated a "product-first" UI strategy, where the interface recedes to let the high-quality imagery drive the user's emotional connection to the brand.
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
UX Stratergy
UX Stratergy
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
UX Stratergy
UX Stratergy
OUTCOME
OUTCOME
The resulting platform is a robust, visually stunning digital showroom that effectively communicates the CCM brand value. By combining rigorous user research with high-end aesthetic principles, the redesign elevates the user experience to match the premium quality of the motorcycles themselves.
The resulting platform is a robust, visually stunning digital showroom that effectively communicates the CCM brand value. By combining rigorous user research with high-end aesthetic principles, the redesign elevates the user experience to match the premium quality of the motorcycles themselves.
OUTCOME
The resulting platform is a robust, visually stunning digital showroom that effectively communicates the CCM brand value. By combining rigorous user research with high-end aesthetic principles, the redesign elevates the user experience to match the premium quality of the motorcycles themselves.
More Works More Works
More Works More Works
