AngelicaPT Website
AngelicaPT Website
I refined the existing brand guidelines, integrating color and design elements around their existing logo. I also led the website's development from initial wireframes through to the final visual design.
Client
AngelicaPT
Year
2024
Category
Web Design
Research
Research
For the research phase of the AngelicaPT project, I focused on exploring the websites of other local personal trainers. My goal was to fully understand the competitive landscape and identify design elements and user experiences that would allow AngelicaPT's site to truly stand out in the market and address common user frustrations found elsewhere.
For the research phase of the AngelicaPT project, I focused on exploring the websites of other local personal trainers. My goal was to fully understand the competitive landscape and identify design elements and user experiences that would allow AngelicaPT's site to truly stand out in the market and address common user frustrations found elsewhere.
Research
For the research phase of the AngelicaPT project, I focused on exploring the websites of other local personal trainers. My goal was to fully understand the competitive landscape and identify design elements and user experiences that would allow AngelicaPT's site to truly stand out in the market and address common user frustrations found elsewhere.
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
UX Stratergy
UX Stratergy
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
UX Stratergy
UX Stratergy
OUTCOME
OUTCOME
During the design and development phase, ensuring a stellar User Experience (UX) was my top priority.
After experimenting with various color and style options, I moved into the wireframe stage. This was the core of the UX improvement process, as it allowed me to:
Map Out Navigation: I meticulously planned the site’s information architecture to establish a clear content hierarchy. This ensures that potential clients can effortlessly find key information, like services, testimonials, and contact details, in the fewest clicks possible.
Craft the User Journey: I focused on creating an intuitive and logical flow for visitors, guiding them smoothly from initial landing to the desired action (e.g., booking a consultation). This focus on clarity reduces cognitive load and enhances user satisfaction.
Visual Engagement: For the final design, I selected a modern blue and black color palette and placed a strong emphasis on powerful imagery and video content. This visual focus serves to both engage the user and quickly communicate the brand's fitness results and professional personality.
By leading the development from wireframes to the final design, I ensured the AngelicaPT website provided a smooth, efficient, and visually engaging experience for every visitor.
During the design and development phase, ensuring a stellar User Experience (UX) was my top priority.
After experimenting with various color and style options, I moved into the wireframe stage. This was the core of the UX improvement process, as it allowed me to:
Map Out Navigation: I meticulously planned the site’s information architecture to establish a clear content hierarchy. This ensures that potential clients can effortlessly find key information, like services, testimonials, and contact details, in the fewest clicks possible.
Craft the User Journey: I focused on creating an intuitive and logical flow for visitors, guiding them smoothly from initial landing to the desired action (e.g., booking a consultation). This focus on clarity reduces cognitive load and enhances user satisfaction.
Visual Engagement: For the final design, I selected a modern blue and black color palette and placed a strong emphasis on powerful imagery and video content. This visual focus serves to both engage the user and quickly communicate the brand's fitness results and professional personality.
By leading the development from wireframes to the final design, I ensured the AngelicaPT website provided a smooth, efficient, and visually engaging experience for every visitor.
OUTCOME
During the design and development phase, ensuring a stellar User Experience (UX) was my top priority.
After experimenting with various color and style options, I moved into the wireframe stage. This was the core of the UX improvement process, as it allowed me to:
Map Out Navigation: I meticulously planned the site’s information architecture to establish a clear content hierarchy. This ensures that potential clients can effortlessly find key information, like services, testimonials, and contact details, in the fewest clicks possible.
Craft the User Journey: I focused on creating an intuitive and logical flow for visitors, guiding them smoothly from initial landing to the desired action (e.g., booking a consultation). This focus on clarity reduces cognitive load and enhances user satisfaction.
Visual Engagement: For the final design, I selected a modern blue and black color palette and placed a strong emphasis on powerful imagery and video content. This visual focus serves to both engage the user and quickly communicate the brand's fitness results and professional personality.
By leading the development from wireframes to the final design, I ensured the AngelicaPT website provided a smooth, efficient, and visually engaging experience for every visitor.
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