TRP Polymer Solutions
TRP Polymer Solutions
Text
Client
TRP Polymer Solutions
Year
2024
Category
Web Design
Research
Research
I researched TRP’s global reach, industries, and competitors to create a clear, user-friendly design that shows their technical skills, reliable manufacturing, and trusted ISO-certified quality.
I researched TRP’s global reach, industries, and competitors to create a clear, user-friendly design that shows their technical skills, reliable manufacturing, and trusted ISO-certified quality.
Research
I researched TRP’s global reach, industries, and competitors to create a clear, user-friendly design that shows their technical skills, reliable manufacturing, and trusted ISO-certified quality.
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
UX Stratergy
UX Stratergy
UX Strategy
UX Stratergy
Improving conversion was the primary goal. I structured the single-page Information Architecture (IA) to guide the user quickly from curiosity to contact.
Streamlined Navigation: I flattened the hierarchy to ensure key information—services and contact details—was accessible in a single scroll or click.
Trust Building: I prioritised "Social Proof" elements, placing the association with Kirkwood Wilson high in the visual hierarchy to eliminate doubt and build confidence early in the user journey.
Accessibility: Ensured high contrast ratios between the text and background colours, making the site legible for all demographics, including older club committee members.
UX Stratergy
UX Stratergy
OUTCOME
OUTCOME
I created a clean, professional design that reflects TRP’s technical expertise and global reach. The layout, colours, and visuals were chosen to feel trustworthy, easy to navigate, and suitable for industries like aerospace, medical, and manufacturing.
I created a clean, professional design that reflects TRP’s technical expertise and global reach. The layout, colours, and visuals were chosen to feel trustworthy, easy to navigate, and suitable for industries like aerospace, medical, and manufacturing.
OUTCOME
I created a clean, professional design that reflects TRP’s technical expertise and global reach. The layout, colours, and visuals were chosen to feel trustworthy, easy to navigate, and suitable for industries like aerospace, medical, and manufacturing.
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