MM Acquisitions
MM Acquisitions
MM Acquisitions is a heavy-commercial dealer and the official UK distributor for Kässbohrer trailers, selling Scania, DAF and Volvo trucks to B2B buyers and export markets. The old site buried its own scale under a cluttered, broker-style layout that hid its finance and stock-acquisition funnels and left buyers hunting for basic specs. I rebuilt it into an international lead engine on the same modular system as their sister brand Maxus, reskinned to MMA’s own heavy-duty identity, with generative AI used to solve their biggest visual problem.
Client
MM Acquisitions
Year
2026
Category
UI/UX Design / Brand & AI
RESEARCH
RESEARCH
MMA had real physical authority, 30-plus years of trade, an official German trailer partnership, global export routes, but the site read like a broker and gave none of it away. Truck operators are specification-driven and phone-dependent, yet the old product pages weighted “Enquire”, “WhatsApp” and “Print” identically, buried mileage, axles and gearbox in dense paragraphs, and hid the high-margin finance and “sell your vehicle” paths inside a generic dropdown. On top of that they had no cohesive stock photography, just raw yard shots, which made premium trucks look like anything but.
MMA had real physical authority, 30-plus years of trade, an official German trailer partnership, global export routes, but the site read like a broker and gave none of it away. Truck operators are specification-driven and phone-dependent, yet the old product pages weighted “Enquire”, “WhatsApp” and “Print” identically, buried mileage, axles and gearbox in dense paragraphs, and hid the high-margin finance and “sell your vehicle” paths inside a generic dropdown. On top of that they had no cohesive stock photography, just raw yard shots, which made premium trucks look like anything but.
RESEARCH
MMA had real physical authority, 30-plus years of trade, an official German trailer partnership, global export routes, but the site read like a broker and gave none of it away. Truck operators are specification-driven and phone-dependent, yet the old product pages weighted “Enquire”, “WhatsApp” and “Print” identically, buried mileage, axles and gearbox in dense paragraphs, and hid the high-margin finance and “sell your vehicle” paths inside a generic dropdown. On top of that they had no cohesive stock photography, just raw yard shots, which made premium trucks look like anything but.
DESIGN AND DEVELOPMENT
DESIGN AND DEVELOPMENT
The rebuild turned a passive brochure into an active B2B asset. Restructured product pages and a single clear enquiry path pushed high-intent buyers straight to the form, wired into a newly onboarded HubSpot CRM so every lead landed attributed and routed in real time. And the generative-AI showroom was the standout: it let a small team produce premium, on-brand listings at scale, out-merchandising competitors still using flat yard photos and lifting click-through on their stock, all without a single day of studio shooting.
The rebuild turned a passive brochure into an active B2B asset. Restructured product pages and a single clear enquiry path pushed high-intent buyers straight to the form, wired into a newly onboarded HubSpot CRM so every lead landed attributed and routed in real time. And the generative-AI showroom was the standout: it let a small team produce premium, on-brand listings at scale, out-merchandising competitors still using flat yard photos and lifting click-through on their stock, all without a single day of studio shooting.
DESIGN AND DEVELOPMENT
The rebuild turned a passive brochure into an active B2B asset. Restructured product pages and a single clear enquiry path pushed high-intent buyers straight to the form, wired into a newly onboarded HubSpot CRM so every lead landed attributed and routed in real time. And the generative-AI showroom was the standout: it let a small team produce premium, on-brand listings at scale, out-merchandising competitors still using flat yard photos and lifting click-through on their stock, all without a single day of studio shooting.
OUTCOME
OUTCOME
I built MMA on the same five-template skeleton as Maxus, reskinned entirely to their own brand: Nimbus Sans Extended bold, high-contrast MMA yellow on rich black, and their offset red-line graphic running through it. I stripped the rotating homepage carousel for a static hero and a smart stock-search tool, pinned a utility bar with phone number and yard location above the fold, and rebuilt the product pages around an icon-led spec strip with one clear primary CTA. The biggest move was on imagery: rather than reshoot a whole yard of trucks, I used generative AI to drop raw stock photos into clean, branded virtual showroom environments, giving them consistent premium listings at a fraction of the cost and time a shoot would take.
I built MMA on the same five-template skeleton as Maxus, reskinned entirely to their own brand: Nimbus Sans Extended bold, high-contrast MMA yellow on rich black, and their offset red-line graphic running through it. I stripped the rotating homepage carousel for a static hero and a smart stock-search tool, pinned a utility bar with phone number and yard location above the fold, and rebuilt the product pages around an icon-led spec strip with one clear primary CTA. The biggest move was on imagery: rather than reshoot a whole yard of trucks, I used generative AI to drop raw stock photos into clean, branded virtual showroom environments, giving them consistent premium listings at a fraction of the cost and time a shoot would take.
OUTCOME
I built MMA on the same five-template skeleton as Maxus, reskinned entirely to their own brand: Nimbus Sans Extended bold, high-contrast MMA yellow on rich black, and their offset red-line graphic running through it. I stripped the rotating homepage carousel for a static hero and a smart stock-search tool, pinned a utility bar with phone number and yard location above the fold, and rebuilt the product pages around an icon-led spec strip with one clear primary CTA. The biggest move was on imagery: rather than reshoot a whole yard of trucks, I used generative AI to drop raw stock photos into clean, branded virtual showroom environments, giving them consistent premium listings at a fraction of the cost and time a shoot would take.
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