Pizza Hut Social Media Campaigns
Pizza Hut Social Media Campaigns
I designed a series of high-impact paid social assets for Pizza Hut, focusing on driving conversions through bold, "crave-able" visuals. The goal was to take global brand guidelines and adapt them into punchy, scroll-stoppTeing ads for fast-paced digital feeds.
Client
Pizza Hut
Year
2025
Category
Paid Social
RESEARCH
RESEARCH
I analysed fast-food trends to see what actually stops a scroll: big product shots and minimal copy. By looking at engagement data, I identified the layout structures that lead to the highest conversion rates on social platforms.
I analysed fast-food trends to see what actually stops a scroll: big product shots and minimal copy. By looking at engagement data, I identified the layout structures that lead to the highest conversion rates on social platforms.
RESEARCH
I analysed fast-food trends to see what actually stops a scroll: big product shots and minimal copy. By looking at engagement data, I identified the layout structures that lead to the highest conversion rates on social platforms.
DESIGN AND DEVELOPMENT
DESIGN AND DEVELOPMENT
I leaned into a mobile-first aesthetic with high-contrast type and dynamic compositions. The goal was to make the offers pop while keeping the iconic Pizza Hut branding consistent across a high-volume suite of digital assets.
I leaned into a mobile-first aesthetic with high-contrast type and dynamic compositions. The goal was to make the offers pop while keeping the iconic Pizza Hut branding consistent across a high-volume suite of digital assets.
I leaned into a mobile-first aesthetic with high-contrast type and dynamic compositions. The goal was to make the offers pop while keeping the iconic Pizza Hut branding consistent across a high-volume suite of digital assets.
DESIGN AND DEVELOPMENT
I leaned into a mobile-first aesthetic with high-contrast type and dynamic compositions. The goal was to make the offers pop while keeping the iconic Pizza Hut branding consistent across a high-volume suite of digital assets.
OUTCOME
OUTCOME
The result was a set of high-performance ads that cut through the noise and boosted digital engagement. By focusing on clear CTAs and bold imagery, I turned casual scrollers into customers and delivered a measurable lift in click-throughs.
The result was a set of high-performance ads that cut through the noise and boosted digital engagement. By focusing on clear CTAs and bold imagery, I turned casual scrollers into customers and delivered a measurable lift in click-throughs.
OUTCOME
The result was a set of high-performance ads that cut through the noise and boosted digital engagement. By focusing on clear CTAs and bold imagery, I turned casual scrollers into customers and delivered a measurable lift in click-throughs.
More Works More Works
More Works More Works
